Basically, this is the quintessence of Vine, Instagram Stories, Snapchat and other services focused on the short video format. On TikTok, users post small, vertical videos that are 15 seconds long and gain millions of views. These are mainly music videos, comedy sketches, dances, reactions to trends and other activities.
Many consider this social network to be another entertainment for teenagers, where they just grimace at the camera and conduct various flash mobs. This is partly true, but with the growth of the platform's audience, celebrities and advertisers have become interested in it, and well-known bloggers now regard TikTok as another distribution channel.